CONSIDERATIONS REGARDING ROMANIA'S POSITIONING AS A TOURIST DESTINATION FOR HEALTH TOURISM

Florența Larisa Ile, Silvia Patricia Dodu and Rodica Manuela Gogonea
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Florența Larisa Ile: Kirițescu Economic College in Bucharest
Silvia Patricia Dodu: Romanian American University, Bucharest
Rodica Manuela Gogonea: Bucharest University of Economic Studies

Romanian Economic Business Review, 2023, vol. 18, issue 2, 31-40

Abstract: The health tourism potential of Romania, through natural therapeutic factors, but also through the medical scientific offer, including innovations in the field of geriatrics, centers and clinics of the major cities offering medical tourism, positions Romania on the map of health tourism destinations in Europe. The offer generated by the balneo-climatic and medical scientific potential is supported by a well-represented accommodation capacity at the national level, which, however, is still undersized from the perspective of hospitality structures with a medical treatment function. At the same time, coastal tourist destinations with impressive accommodation capacity are limited by seasonality and insufficient equipment and facilities for medical treatment and wellness, partly relying exclusively on the appeal of natural healing factors. Also, Romania has a competitive advantage in the anti-aging field that can be developed through better exploitation of authentic products that can be used in the field of health tourism, by expanding the Gerovital treatment network in all spa-climatic resorts.

Keywords: health tourism; tourist market; wellness tourism (search for similar items in EconPapers)
Date: 2023
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