LINGUISTIC, LITERARY AND CULTURAL FEATURES OF DIGITAL TRAVEL BROCHURES

Mariana Coancă
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Mariana Coancă: Romanian American University, Bucharest

Romanian Economic Business Review, 2023, vol. 18, issue 2, 77-84

Abstract: Digital travel brochures have become one of the most effective and versatile tools of marketing. The paper aims to analyse three travel brochures created by Inntravel and Cook Islands Tourism to identify the linguistic devices used by the advertisers. Since the brochures are promotional documents, we make on overview of the linguistics of advertising then we identify and analyse the features of the respective brochures, considering the layout, the vocabulary and language use, the techniques for creating persuasive language and the cultural context. The findings show that the linguistic and literary features are complemented by cultural features to enhance the whole experience of travelling. Therefore, we highlight how these features (language choices, structures, description strategies, emotional appeals, testimonials, local culture, etc.) contribute to the persuasive impact of the analyzed brochures

Keywords: travel; brochure; linguistic features; literary features; cultural features; advertising (search for similar items in EconPapers)
Date: 2023
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