THE IMPORTANCE OF PROMOTION IN THE TOURISM DEVELOPMENT STRATEGY

Marian Florin Busuioc () and Andreea Elisabeta Budacia ()
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Marian Florin Busuioc: Romanian American-University
Andreea Elisabeta Budacia: Romanian American-University

Romanian Economic Business Review, 2024, vol. 19, issue 1, 105-109

Abstract: Promotion in tourism is dependent on the elements that individualize the tourism market in general. This must relate to the particularities of the internal and international customers. In order to have an adequate policy in tourism, it must be carried out with appropriate strategies, put into practice with the help of related tactics. All this is achieved through proper management. The promotion strategy must be correlated with the strategies of the other components of the marketing mix: product, price, distribution. This must follow the alignment with the general objectives of tourism development and participate in their achievement: increasing tourist flows, entering new markets, diversifying destinations and products, ensuring a sustainable development of tourism.

Keywords: strategy; marketing; management; tourism (search for similar items in EconPapers)
Date: 2024
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