THE STRATEGY OF DIVERSIFYING THE SERVICES OFFERED BY THE TRIPADVISOR COMPANY

Cezar Mihălcescu (), Beatrice Sion (), Alin Vlăgioiu () and Viorel Neagu ()
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Cezar Mihălcescu: Romanian American-University
Beatrice Sion: Romanian American-University
Alin Vlăgioiu: Romanian American-University
Viorel Neagu: Romanian American-University

Romanian Economic Business Review, 2024, vol. 19, issue 1, 110-121

Abstract: TripAdvisor is a popular online travel platform that provides a range of services and resources for travelers and businesses in the travel and hospitality industry. TripAdvisor is best known for its vast collection of traveler-generated reviews and ratings for hotels, restaurants, attractions, and other travel-related businesses. Travelers can read these reviews to make informed decisions about their trips. For businesses, maintaining a strong online presence on TripAdvisor and providing excellent customer service is essential for attracting and retaining customers. Responding to reviews, both positive and negative, can help build a positive reputation. TripAdvisor also enforces policies to prevent fake reviews and maintain the integrity of the platform.

Keywords: travel platform; online; information tehnology; e-tourism (search for similar items in EconPapers)
Date: 2024
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