Results from an international awareness survey

James K. McCollum
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James K. McCollum: University of Alabama in Huntsville

Romanian Economic Business Review, 2006, vol. 1, issue 2, 23-30

Abstract: Business persons who engage in international commerce need to be aware that people differ in their perspectives around the world. We now take that as a “given” as the world becomes more globalized, but mistakes are made and managers are sent back home because of their lack of cultural sensitivity every day. Over the years since the early 1990’s when American companies became aware that they had to become involved in international business, more training for managers to be involve in international business has become the norm, yet blunders still occur and managers are sent home early because they could not manage in a foreign environment.

Keywords: culture awareness; cultural diversity; international business; Romanian economy (search for similar items in EconPapers)
Date: 2006
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