The role of strategic alliances in international businesses

Georgiana Cebuc
Additional contact information
Georgiana Cebuc: Romanian American University

Romanian Economic Business Review, 2007, vol. 2, issue 4, 27-34

Abstract: Market globalization and impressive market growth force a lot of companies to declare themselves in the position of not having the critical strategic dimension, necessary for a successful competition gigantic markets. As a consequence, companies may be forced to resort more and more, to newer cooperation types, which were inconceivable in traditional economic development and when national markets prevailed. Signing alliances among companies may change the force field on national and international markets and may profoundly reconfigure the respective markets.

Keywords: international business; globalization; alliances; coordination costs (search for similar items in EconPapers)
Date: 2007
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/journl/WI07/REBE-WI07-A4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:journl:v:2:y:2007:i:4:p:28-34

Access Statistics for this article

More articles in Romanian Economic Business Review from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().