CULTURAL DIVERSITY IN THE EUROPEAN BUSINESS ENVIRONMENT. EU-US COMPARISON

Georgiana Cebuc and Lavinia-Cristina Iosif
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Georgiana Cebuc: Romanian American University
Lavinia-Cristina Iosif: Romanian American University

Romanian Economic Business Review, 2008, vol. 3, issue 1, 18-33

Abstract: When interacting with people from different cultures, it is natural to interpret their actions through your own culture's standards. However, doing so can cause misunderstandings. If you employ or conduct business with people from other countries, you can avoid misunderstandings by recognizing cultural differences, such as communication styles, religious beliefs, power structures, and attitudes toward time and work. Your relationships with people from other cultures are enhanced when you are aware of cultural differences.

Keywords: Cultural diversity; international business; European business environment (search for similar items in EconPapers)
Date: 2008
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