MERCHANDISING – THE ART OF SELLING

Diana Soca ()

Romanian Economic Business Review, 2008, vol. 3, issue 1, 57-63

Abstract: Merchandising is that part of marketing that brings together a series of marketing techniques aswell as product promotion techniques in shops. Sinthetically we can call merchandising the art of selling. This syntagme reffers to aspects like the interior and exterior desing of a shop, the merchandise display as well as the practiced selling methods and the services offered.

Keywords: Merchandising; product promotion; marketing techniques; shopping services (search for similar items in EconPapers)
Date: 2008
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