MARKETING STUDY REGARDING THE ROMANIAN MOBILE TELECOMMUNICATIONS COMPANIES’ OFFER

Meghişan Georgeta-Mădălina
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Meghişan Georgeta-Mădălina: Assistant Professor of Marketing at the University of Craiova
Authors registered in the RePEc Author Service: Georgeta-Madalina Meghisan-Toma ()

Romanian Economic Business Review, 2009, vol. 4, issue 4, 31-44

Abstract: The fight of the mobile telecommunication companies to attract clients trends to be much more powerful, because the numbers portability has become a reality. The very competitive market goes to the growth of the price importance in choosing an operator. The short term gain of the operators becomes a long term image risk. The choice of some mobile telephony services is sometimes difficult to be made because of the offer’s complexity. The young people represent an important segment in the current or potential mobile telecommunication companies’ clients. This segment is a great consumer of mobile telecommunication services, being, at the same time, a segment that demands varied services at the smallest prices. The clients expect the service to function, to be simple and easy to use, benefit from rapid and efficient assistance if errors occur, and the operator to respect the contract’s riders. This paper will present an analysis of a study regarding the consumption behavior of the young people from the city of Craiova, users of mobile telephony services. The survey subjects are the youngsters (men and women) between 20 and 29 years old. The chosen method of sampling is the quotation method, using selection criteria such as the age and sex.

Keywords: mobile telecommunication; market; offer; consumers’ behavior; price; marketing survey (search for similar items in EconPapers)
Date: 2009
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