INNOVATION – A WAY OF INCREASING SMALL AND MEDIUM- SIZED TOURISM ENTERPRISES COMPETITIVENESS

DHolban (Oncioiu) Ionica
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DHolban (Oncioiu) Ionica: PhD student at Alexandru Ioan Cuza University

Romanian Economic Business Review, 2010, vol. 5, issue 2, 156-161

Abstract: The tourism phenomenon and the diversification of its forms have multiple consequences on the natural environment, the society and the economy. On the other hand, Small and medium-sized enterprises (SMEs) competitiveness affects the competitive position of the economy as a whole. Innovation in tourism is associated with novelty of the marketing methods for obtain a favorable impact on consumers, creativity for creating a new tourism services according with the request at the market, performance for necessary in order to resist in a growing competition. Those key elements bring an improvement to the tourism services and are based on the efforts to adding value according to the consumers’ perspective. Competitive strength of a SMTEs lies in competitive advantages and distinctive competencies that we possess in relation to other competitors. The paper focuses on the questions: What could be the contribution of SMTEs to the development and competitiveness of tourism destination?

Keywords: small and medium enterprises; competitiveness; tourism (search for similar items in EconPapers)
Date: 2010
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