THE "TOURIST IN ROMANIA" CAMPAIGN - METHODS OF CALCULATION AND ALLOCATION OF ADVERTISING BUDGETS

Mihai Papuc
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Mihai Papuc: Professor of Marketing at the Romanian American University

Romanian Economic Business Review, 2010, vol. 5, issue 2, 185-189

Abstract: The present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.

Keywords: tourism advertising; out-door advertising; target; rating; Target Rating Points (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:rau:journl:v:5:y:2010:i:2:p:185-189

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