COMPANY DEVELOPING IN INTERNATIONAL BUSINESS: CASE STUDY

Stela Georgiana Ciuchete
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Stela Georgiana Ciuchete: Ph.D student at the Academy of Economic Studies

Romanian Economic Business Review, 2010, vol. 5, issue 2, 202-214

Abstract: In the present world having connections across borders becomes a competitive advantage. The easy access to a constant stream of information is making the opportunities countless, adding to the equation that the Internet and supplementary techniques such as different types of software are still very young, the opportunities will keep on emerge. There are still great gaps in terms of technology between countries, which enables fast growing companies to fill a niche and gain new market shares due to their technological lead and managerial practices. This research has put the emphasis on creating a guiding discussion on how an international expansion strategy could be formulated.

Keywords: tour operator; risk; globalization; strategy (search for similar items in EconPapers)
Date: 2010
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