RELATIONSHIP MARKETING – THE KEY OF THE SUCCESS IN BUSINESS

Diana Soca ()

Romanian Economic Business Review, 2011, vol. 6, issue 1, 177-183

Abstract: The sincere and open orientation towards solving the customer‟s problem is the key the manager uses to open the door to success. In business there are only two ways to create and maintain a long term superior performance: an exceptional customer care and a constant innovation.

Keywords: Investments; Risk; Efficiency; Economic environment; Economic recession; Economic crises (search for similar items in EconPapers)
Date: 2011
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