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THE VIABLE ALTERNATIVE OFFERED BY TEHNOLOGICAL INNOVATIONS TO TOURISM INDUSTRY IN THE CONTEXT OF ECONOMIC RECESSION

Daniela Firoiu (), Andreea Dumitru Manoliu and Cristina Maniu
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Daniela Firoiu: Romanian American University
Andreea Dumitru Manoliu: Romanian American University
Cristina Maniu: Romanian American University

Romanian Economic Business Review, 2011, vol. 6, issue 4, 18-25

Abstract: In the context of economic crisis the main players from the industry of tourism and hospitality have to make many changes and to generate, permanently, technological innovations in terms of products, processes, knowledge, in order to become competitive and to maintain the status of competitiveness on the tourism market. On the road to maintain and achieve performance, travel organizers have to approach a global mentality and take into account the competition existent on the international market. E-tourism or online tourism, is part of ecommerce, presuming the existence of tour operators, tourism agencies, operators in the hospitality industry and other entities in the field of virtual space tourism. Therefore, according to Buhalis e-tourism is the future of tourism industry and is appropriate as a basis for everything tourism will become in perspective, its components being redefined as: eAirlines, eHospitality, eTouroperators, eTravel agencies, eDestinations.

Keywords: recession; technological inonovations; etourism; competitiveness; ecommerce (search for similar items in EconPapers)
Date: 2011
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