GLOBAL COMMUNICATION TECHNIQUES TO BE APPLIED BY MULTINATIONAL COMPANIES

Alexandru Ionescu () and Nicoleta Rossela Dumitru ()
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Alexandru Ionescu: Romanian American University in Bucharest
Nicoleta Rossela Dumitru: Romanian American University in Bucharest

Romanian Economic Business Review, 2011, vol. 6, issue 4, 84-92

Abstract: Global communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage, culture and future. Being rooted in each project’s ambition, the global communication identifies and integrates the core values that will allow the company to grow and adapt to fast environmental changes.

Keywords: corporative image; global communication; marketing integrated communication; international communication process; promotional mix; direct communication (search for similar items in EconPapers)
Date: 2011
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