RETAILERS’ METHODS TO ADJUST TO CHANGES IN CONSUMERS’ BEHAVIOUR IN THE CURRENT PERIOD

Ioniţă Elena ()
Additional contact information
Ioniţă Elena: Department of Public Health, Olt

Romanian Economic Business Review, 2011, vol. 6, issue 4, 93-99

Abstract: Given this economic crisis that has affected the entire planet, managers and/or company owners are subjected, under recession conditions, to a double pressure: - Increased attention to the management of the own budget and the prioritization of certain cost types to the detriment of others, from the perspective of the consumer; - They are afraid of the collapse of the business they run, considering what is happening around them: companies that seemed indestructible now declare to be bankrupt. The situation of a person in such a position becomes thus very delicate, all the more so since the failure “picture” is so vivid and colourful. A company that all of a sudden can no longer afford to exist is a burden and becomes the source of many white nights for the other players.

Keywords: financial crisis; advertising budgets; consumers’ behavior (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/journl/WI11/REBE-WI11-A9.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:journl:v:6:y:2011:i:4:p:93-99

Access Statistics for this article

More articles in Romanian Economic Business Review from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().