MOBILE ELECTRONIC SERVICES IN THE ALBANIAN MARKET

Aleksander Biberaj, Klodiana Gorica, Ingrid Shuli and Kozeta Sevrani
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Aleksander Biberaj: Polytechnic University of Tirana
Klodiana Gorica: University of Tirana, Faculty of Economy
Ingrid Shuli: University of Tirana, Faculty of Economy

Romanian Economic Business Review, 2012, vol. 7, issue 2, 23-32

Abstract: The role and the importance of mobile electronic service are indisputable and serve as necessary condition for a sustainable development throughout the economy. In this article through an empiric study noted and recorded this role in the Albanian market, and draw valid conclusions for the future and challenges of mobile services market. The structure of this scientific article is structured in the following: short introduction, theoretical review of literature, methodology, and analyze of concrete case, included here and one detailed SWOT analyze. In one special annex are given questionnaires and explanations for them and conclusions and further recommendations.

Keywords: Electronic services; mobile market; competiveness; marketing (search for similar items in EconPapers)
Date: 2012
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