HOFSTEDE’S DIMENSIONS IN PORTUGAL

Oana Preda ()
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Oana Preda: Romanian American University from Bucharest

Romanian Economic Business Review, 2012, vol. 7, issue 4, 62-69

Abstract: For those who work in international business, it is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that 'deep inside' all people are the same - but they are not. Therefore, if we go into another country and make decisions based on how we operate in our own home country - the chances are we'll make some very bad decisions. Geert Hofstede's research gives us insights into other cultures so that we can be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce your level of frustration, anxiety, and concern. But most important, Geert Hofstede will give you the 'edge of understanding' which translates to more successful results.

Keywords: Small Power Distance; Large Power Distance; Individualism; Collectivsm; Masculinity; Femininity; Uncertainty Avoidance (search for similar items in EconPapers)
Date: 2012
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