ORGANIZATIONAL CHANGE- DIFFERENT APPROACHES

Georgiana Surdu and Valeriu Potecea
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Georgiana Surdu: Romanian American University from Bucharest
Valeriu Potecea: Romanian American University from Bucharest

Romanian Economic Business Review, 2012, vol. 7, issue 4, 70-76

Abstract: As organizations decide to expand on other markets, managers are facing with new problems and realities. If thirty years ago, companies afford to ignore the international business environment,today they need to think globally. This new dimension of international business was made possible by unprecedented growth of telecommunications, technology, transport and the existence of international standards. The article aims to analyze the main reasons for organizational change, in terms of contingency theory and strategic approach.

Keywords: organizational structure; contingency theory; strategic approach (search for similar items in EconPapers)
Date: 2012
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