FINANCIAL MARKETING CHALLENGES FOR THE ROMANIAN MARKET

Oana Preda
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Oana Preda: Romanian –American University

Romanian Economic Business Review, 2013, vol. 8, issue 4.1, 254-265

Abstract: The reason I choose to analyze this issue is the fact that the proper functioning of the market economy is based on a solid and profitable banking financial system. The experience of the last 20 years in corroboration with the global financial crisis shows that banks in our country must face the challenges coming from both the international market and especially the national market. In this context, it becomes increasingly clear that to obtain a good market positioning (which will automatically lead to increased turnover and hence profitability) is needed in more than one marketing innovative, appropriate to market conditions. Traditional marketing seems to be overtaken by technological development, which is why we need a revival of the marketing system. The contribution of marketing department is vital to the success of the bank

Keywords: banking system; financial marketing (search for similar items in EconPapers)
Date: 2013
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