THE CHALLENGES OF TOUR OPERATORS FACING THE PROMOTION OF ROMANIAN DESTINATIONS

Dridea Catrinel Raluca (), Sztruten Gina Gilet and Murgoci Cristiana Stefania
Additional contact information
Dridea Catrinel Raluca: Romanian –American University
Sztruten Gina Gilet: Romanian –American University
Murgoci Cristiana Stefania: Romanian –American University

Romanian Economic Business Review, 2013, vol. 8, issue 4.1, 317-326

Abstract: The development of tourism has been influenced by the general breakthrough in engineering, technology, and telecommunication and so on. As a result, the tourism activity has permanently adapted to different stimuli, such aspects determining major challenges for all its participants. This paper underlines the main aspects regarding the realities and trends of the tourism environment, focusing on the major changes in consumers’ purchasing habits. In addition an analysis is made regarding tour operators’ challenges and opportunities on their quest for meeting and satisfying the consumers’ demands and maintaining a competitive position on international markets, in the Romanian tourism context.

Keywords: tourism; tour operators; challenges; offer segmentation (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/journl/WI13S/REBE-WI13S-A33.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:journl:v:8:y:2013:i:4.1:p:317-326

Access Statistics for this article

More articles in Romanian Economic Business Review from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().