THE CUTTING EDGE BETWEEN THE MASS AND LUXURY TOURISM

Mariya Stankova () and Svetoslav Kaleichev ()
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Mariya Stankova: Southwest University“Neofit Rilski”
Svetoslav Kaleichev: Southwest University“Neofit Rilski”

Romanian Economic Business Review, 2013, vol. 8, issue 4.1, 50-59

Abstract: Observing the tendencies of the international tourist market through the last few years shows some changes in the behavior of the real and potential tourists. These changes are significant and reflect on all participants of the process of forming and realizing the tourist product – the suppliers of the tourist package,its manufacturers and distributors. In this new situation, new, higher requirements are brought up to the indicators for steadiness, diversity and quality, ensured from the tourism industry. The initiated surveys on the international tourist market show that despite the worldwide recession, there is one area of the tourism market that is rapidly expanding. That is the upscale or luxury market. Interesting, however, is that despite the importance of the luxury market, there is no one definition. There is also a lack of one common definition for luxury travel. Noting this fact, the current report focuses on the attitudes of the younger generation, their relation to luxury in general and in particular to luxury travel and tourism.

Keywords: luxury trends; tourism; travel (search for similar items in EconPapers)
Date: 2013
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