CONSIDERATIONS REGARDING THE DISTRIBUTION OF INDUSTRIAL GOODS

Elisabeta Andreea Budacia
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Elisabeta Andreea Budacia: Romanian–American University

Romanian Economic Business Review, 2014, vol. 9, issue 1, 34-44

Abstract: The industrial goods market should be approached primarily from a practical standpoint; hence, we must mention that a company addresses distinct categories of economic agents. The distribution process must meet the appropriate conditions of achieving products in accordance with the requirements of the businesses operating on the market, taking into account the nature of products, consumption structure, the presence of competing units, the structure of media outlets, the specific situation of the development of production and marketing at certain times. Distribution management includes all economic activities and industrial organization aimed at transferring goods from the producer to the user, by means of specialized units, logistics and personnel. Thus, it must be kept in mind that distribution management has two components: economic distribution (distribution channels) and physical distribution (logistics). Regardless of the number and variety of businesses participating in the distribution of an industrial product, the interests that dominate their activity, a decisive say in the development of strategic decision regarding the orientation of distribution lies with the producing company, however, not ruling out the possibility of other strategic views among the other participants in order to achieve a complete flow of goods.

Date: 2014
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