Internationalisation of Menus: the Case of Lebanese Restaurants

Said M. Ladki and Georges Tamer
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Said M. Ladki: Lebanese-American University, Beirut (Lebanon)
Georges Tamer: Lebanese-American University, Beirut (Lebanon)

Journal of Tourism Challenges and Trends, 2008, vol. 1, issue 2, 153-166

Abstract: This study measures Lebanese consumer satisfaction and dining experiences at international restaurants or restaurants that offer international food items. Specifically, the study identifies which international food items are most popular in Lebanon. Results indicate that speed of service, portion size, food taste, and the inclusion of international food items on menus are important variables in predicting Lebanese consumer satisfaction. In fact, these variables account for (R2= 77.1p

Keywords: Internationalization; menus; consumer satisfaction; Lebanon; restaurants (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:rau:jurtct:v:1:y:2008:i:2:p:153-166

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