Investigating the impact of product-related and service quality attributes on re-purchase intention:Role of customer characteristics and customer satisfaction

Farhan Mirza, Sohail Younus, Nabeel Waheed and Adnan Javaid
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Farhan Mirza: The Melliuem University and College, Queenberry Campus Gujranwala
Sohail Younus: Lecturer, University of the Punjab, Jhelum Campus, Pakistan
Nabeel Waheed: University of Sargodha, Gujranwala, Pakistan
Adnan Javaid: University of Sargodha, Gujranwala, Pakistan

International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 3, 24-35

Abstract: Pakistan is experiencing an enormous increase in the acceptance of western apparel shopping among people. To bind this opportunity, it is necessary to understand ensure the repurchase intention among customers. Hence this research article explored the impact of Service and Product related attributes on Re-purchase Intention: Role of customer characteristics and customer satisfaction in an apparel shopping context. The importance of product attributes and service attributes to the result of repurchase intention has been well documented. In the past, scarce studies will be done to check this relationship. The theoretical repurchase model was developed and tested using SEM on experiential data of 350 apparel brand customers. In Pakistan's scenario, the study's significance is that the clothing industry is becoming more frequent and increasingly focused on developing brands. Simultaneously, the Pakistan textile and clothing brands industry became more and more developed and strongly influenced the international market worldwide. The current research finding will enable marketers to realize the value of product and service attributes and depict the different factors of customer characteristics and customer satisfaction impact on repurchase intention for ensuring continuity among old customers. Furthermore, the current research will make a valuable addition to increasing repurchase intention literature for marketers. Key Words: Repurchase Intention, Product Related Attribute, Service-Related Attribute, Customer characteristics, Customer Satisfaction

Date: 2021
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