The influence of store image on repurchase intention: The mediation role of perceived value and customer satisfaction

Angelia Ananda, Mugiono Mugiono and Ananda Sabii Hussein
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Angelia Ananda: Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia
Mugiono Mugiono: Associate Professor in Management, Management Department, Faculty of Economics and Business, University of Brawijaya, Malang,Indonesia
Ananda Sabii Hussein: Associate Professor in Management, Management Department, Faculty of Economics and Business, University of Brawijaya, Malang,Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 4, 17-27

Abstract: This study aims to examine and analyze the effect of store image on the repurchase intention of Matahari Department Store Mojokerto, Indonesia either directly or indirectly, by involving perceived value and customer satisfaction as mediating variables. This research is a quantitative study with data collection methods using a questionnaire. This study uses non-probability sampling with a purposive sampling type. This research was conducted on 175 respondents. The data analysis technique used SEM (Structural Equation Modeling) PLS with the help of SmartPLS 3.2.7 software. The results of the study provide empirical evidence that store images have not been able to affect the repurchase intention. Meanwhile, the perceived value and customer satisfaction can positively affect the repurchase intention significantly. Perceived value and customer satisfaction as mediating variables were able to strengthen the effect of store image on repurchase intention. Based on the results of mediation testing, shows that perceived value and customer satisfaction provide a full mediation on the effect of store image on repurchase intention. Key Words:store image, repurchase intention, perceived value, customer satisfaction

Date: 2021
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