Determinants of the uptake of green practices in lodges and tented camps within Masaai Mara game reserve in Narok County Kenya

Lucy Wangare Kirogo, Gesage Bichage and Irungu Irene
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Lucy Wangare Kirogo: Karatina University, Kenya
Gesage Bichage: Karatina University, Kenya
Irungu Irene: Karatina University, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 4, 327-338

Abstract: The general objective of the study was to establish the determinants of the uptake of green practices in lodges and tented camps within Maasai Mara Game Reserve in Narok County Kenya. The specific objectives were: to determine whether environmental awareness and organizational commitment influence the uptake of the green practices in lodges and tented camps. This study was anchored on the Institutional Theory of the Firm. The study adopted a descriptive design.The target population was 371 respondents whocomprised of Managers, Housekeepers, and Chefs. A stratified random sampling technique was used to draw the study sample of 196 respondents. The sample size of the study was calculated using Fishers Exact Test 1991 formula. The study used a questionnaire as the main research tool. Quantitative data were analyzed using descriptive and inferential statistics. Correlation analysis was used to explain the relationship between the dependent and independent variables. Multiple linear regression was used to analyze the determinants of the uptake of green practices in lodges and tented camps. Qualitative data was analyzed using content analysis and the subsequent drawing of conclusions. The study found that environmental awareness had a significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve; organizational commitment had a significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve. The study concludes that an increase in environmental awareness and organizational commitment will result in increased uptake of the green practices in lodges and tented camps Key Words: Green practices, environmental awareness and organizational commitment

Date: 2021
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