Desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province

Bundit Anuyahong, Wipanee Pengnate, Kanjana Punoiam, Supaporn Phatratkul and Chatchawal Sangthongluan
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Bundit Anuyahong: Business Administration (Management), Faculty of Business Administration,Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus, Prachup Kirikhan, Thailand.
Wipanee Pengnate: English Department, College of General Education and Languages,Thai-Nichi Institute of TechnologyBangkok, Thailand
Kanjana Punoiam: English Department, College of General Education and Languages,Thai-Nichi Institute of TechnologyBangkok, Thailand
Supaporn Phatratkul: Business Administration (Management), Faculty of Business Administration,Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus, Prachup Kirikhan, Thailand
Chatchawal Sangthongluan: College of Innovative Management (R-CIM), Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus, Prachup Kirikhan, Thailand

International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 4, 37-42

Abstract: This study aims to (i) analyze desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province, (ii) compare desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province according to gender, age, educational background, investment, budget capital, entrepreneur experience, and a number of staff, and (iii) study additional suggestions. The research samples were 140- start-up entrepreneurs in Prachuap Kirikhan province derived through the Simple Random Sampling technique. The instruments used for collecting the data were the rating scale and open-ended questionnaire. Frequency, mean scores, Standard Deviation, t-Test, F-test, and content analysis were used for data analysis. The findings were (i) Desired characteristics of successful start-up entrepreneurs were at a high level (ii) Success of start-up business were ranked according to gender, educational background and number of staff and (iii) the additional suggestions were remarkably emphasized on using past and present experiences to adapt with the business; using technological advancement to reach a wider target group, and using new creativity and risk-taking to make a brand uniqueness. Key Words:Desired characteristics of Start-up Entrepreneurs, Start-up Entrepreneurs, Start-up Entrepreneurs in Prachuap kirikhan Province

Date: 2021
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