Influence of millennials innovativeness on organization change in the hospitality industry in Naivasha sub-county, Kenya

Serah Njoki Njenga, David Gichuhi and Peter Koome
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Serah Njoki Njenga: Department of Development Studies, St. Paul’s University; Kenya
David Gichuhi: Senior lecturer, Department of Human Resource Development, Karatina University, Keny
Peter Koome: Lecturer, Department of Development Studies St. Paul’s University, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 7, 379-388

Abstract: The aim of this study was to determine millennial influence on organization change in the hospitality industry Naivasha sub-county, Kenya. The study was guided by the following specific objectives: determine the influence of millennial innovativeness on organization change. This study used innovation theory. The study will adopt a descriptive survey research design. The current study targets rated hotels in Naivasha. This study targeted 180 respondents the respondents were: 10 Managers, 40 departmental heads from the four departments in the hotels, 10 Millennial and 120 supervisors. Employees of these hotels will be the respondents in the study. Data was collected via a self –administered questionnaires and an interview guide. Validity and reliability were ensured by conducting a pilot test in Narok County. Analysis of data comprised descriptive statistics and regression analysis with the help of SPSS. Results indicate that organizational change in the hospitality industry was positively significantly associated with millennial Innovation change in the hospitality industry. From the findings, the researcher concluded that millennials are innovative and easily come up with new ideas further they are proficient in technology and techno-savvy. Key Words:Millennials, Innovativeness, Organization Change, techno savvy and Hospitality Industry SPSS

Date: 2021
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