Sustainability strategies and performance of public universities in Kenya

Peter Kariuki, Beatrice Elesani Ombaka and Paul Kiumbe Mburu
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Peter Kariuki: School of Business, Department of Human Resource Development, Karatina University, P.O. BOX 1957 –10101, Karatina –Kenya
Beatrice Elesani Ombaka: School of Business, Department of Human Resource Development, Karatina University, P.O. BOX 1957 –10101, Karatina,Kenya
Paul Kiumbe Mburu: Department of Business and Economics, Karatina University, P.O. BOX 1957 –10101, Karatina, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 7, 40-52

Abstract: The current operational setup in Kenya’s Universities is a turbulent one and highly competitive market condition. To ensure survival and sustainability, public universities require to adopt and implement competitive strategies. Many scholars have investigated sustainability efforts by Universities in pursuit of performance, however, it is still not clear how sustainable strategies have the greatest influence on the performance of Public Universities. Thus, the study set to establish the influence of sustainability strategies on the performance of Public Universities in Kenya. The study was anchored on resource-based theory. To achieve the objectives, the study was anchored on a pragmatic philosophy and mixed research design with a target population of 234 University top managers. Primary data was collected using a 5 point Likert-type questionnaire and an interview guide. Data were analyzed using descriptive and inferential statistics. Findings revealed that sustainability strategies had a significantly statistical influence on the performance of public universities in Kenya. The regression analysis for composite results revealed that sustainability strategies (SS) alone account for 53% of the variation of performance of Public Universities (R2=0.53, (t=7.68, p

Date: 2021
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