e-Wallet usage intensity and the determining factors during pandemics:A closer look on Indonesian students’ perspectives
Arum Prasasti,
Della Ayu Zonna Lia and
Karunia Putri Nuari
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Arum Prasasti: Department of Management, Universitas Negeri Malang, Indonesia
Della Ayu Zonna Lia: Department of Management, Universitas Negeri Malang, Indonesia
Karunia Putri Nuari: Department of Management, Universitas Negeri Malang, Indonesia
International Journal of Research in Business and Social Science (2147-4478), 2021, vol. 10, issue 8, 94-99
Abstract:
COVID-19 has changed the way we live to the extent of many choices in our lives. Physical distancing measurement that took place months, followed by restriction to travel, to reduce mobility, has been gradually implemented by the government of Indonesia. The e-wallet transaction by volume during the pandemic accounts for 1,7 million times with 67 total users in Indonesia. This study is comprehensive on previous research on 2020 with a smaller sample. This research is aimed to find out 1) the usage intensity of e-wallet amongst them and 2) to understand the underlying factors of using such e-wallet. The data is collected by interviewing 100 students in Universitas Negeri Malang, Indonesia. The data was then analyzed using NVIVO and interpreted using content analysis to reach the objective of this research. It is found out that 1) undergraduate students use it quite frequently, and 2) three key factors as the determining factors, namely practicality efficiency, and discount. This research aims to contribute to the digital payment literature and future research agenda on e-wallet amongst undergraduate students during pandemic and post-pandemic. Key Words: e-wallet, digital payment, indonesia
Date: 2021
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International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu
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