Predictors of intention to adopt fintech among digitally active customers in Nigeria: Online savings and investment platforms [OSIPS]

Ebuka Ezenwafor, Rufus O. Adebayo and Ekwunife Okafor
Additional contact information
Ebuka Ezenwafor: Department of Applied Statistics and Decision Analytics 3099970173, Western Illinois University, Macomb Illinois, USA
Rufus O. Adebayo: Department of Media, Language and Communication, Durban University of Technology, Durban, South Africa
Ekwunife Okafor: Department of Marketing, Nnamdi Azikiwe University, Akwa Nigeria

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 10, 180-190

Abstract: The proliferation of technology has innovated new ways of saving and investing money: online savings and investment platforms [OSIPs]. Predicting the intention to adopt Fintech has triggered the interest of many researchers in academia and industries. The primary objective of this study was to examine factors influencing the intention to adopt OSIPs in Nigeria by using data gathered from 640 digitally active citizens from selected cities in Nigeria. Reliability and validity tests were conducted through construct reliability and discriminant validity, respectively, through WarpPLS. Data were computed with the Statistical Package for the Social Sciences (version) 24 and analyzed with structural equation modeling via WarpPLS. The findings of this study showed that performance expectancy, effort expectancy, and social influence significantly affect attitude while facilitating conditions predict intention to adopt. It was also found that attitude significantly influences the intention to adopt OSIPs. The paper also discusses the study’s research limitations and presents implications for theory and practice. Key Words: Fintect, Digitalication, Customers, Nigeria

Date: 2022
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2196/1612 (application/pdf)
https://doi.org/10.20525/ijrbs.v11i10.2196 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:11:y:2022:i:10:p:180-190

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().