COVID-19, strategic language, and communication: Implications of mass media to the ethical well-being of the society

Grace Agbede and Gift Mheta
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Grace Agbede: Durban University of Technology, Durban, South Africa
Gift Mheta: Durban University of Technology, Durban, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 10, 256-264

Abstract: Society plays a vital role in guiding human behaviours; as a result, the public needs to adhere to societal rules. This then gives primal importance to institutions, especially mass media, which communicate to the public. The accuracy of the institutions' information influences how well the public adheres to societal rules. This paper uses COVID-19 as a case study to investigate how mass media influences society's compliance with societal rules. This paper aims to examine both the positive and negative impacts of the media during COVID-19 and massages out how the media bring about social change through their influence on human behaviour. This paper is guided by strategic communication theory. The paper concludes that moving forward, the ethics of mass media is the best approach as it would go a long way to ensure that the industry's standards are high. Key Words:COVID-19, Mass media, Strategic Language, Communication, Ethics

Date: 2022
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