What do strategic responses achieve? An analysis of performance of telecommunication firms in Kenya

Calleb Oketch and Stephen Muathe
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Calleb Oketch: Kenyatta University, Kenya
Stephen Muathe: Kenyatta University, Kenya

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 2, 104-118

Abstract: This study purposed to investigate the effect of strategic responses on performance. The study adopted a descriptive research design. The target population for the study was 3834 employees drawn from four telecommunication firms in Kenya. Proportionate stratified random sampling was used to select the sample size of 385 respondents. The study findings indicated that (i) research and development, technology advancement, and strategic training all had a significant positive effect on firm performance; (ii) technology advancement was found to be a major determinant in the variation of performance of the telecommunication firms. Operational restructuring strategy, however, was found to have a negative effect on performance. The study finally concluded that technological advancement, research and development, and employee strategic training are strategic responses that telecommunication firms should invest into better performance. Key Words:strategic Responses, Performance, Technology advancement, firm, operational restructuring, Research and development, Employee strategic training

Date: 2022
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