Gaining competitive advantage through generic strategies in medical training colleges in Kenya

Jane Wandia Wanjogo and Stephen Makau Muathe
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Jane Wandia Wanjogo: Kenyatta University
Stephen Makau Muathe: Kenyatta University

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 2, 29-41

Abstract: The study sought to explore the impact of generic strategies on competitive advantage in the medical training colleges in Kenya. The research was guided by the Dynamic capabilities theory, Resource-Based View theory and Knowledge-based view theories. The target population was 183 members of staff in the 4 medical training colleges in Nyeri County, Kenya. Data on 42 participants from the population was gathered from the top-level management, middle-level management and low-level management in these colleges using questionnaires. The research adopted a descriptive research design. Quantitative data analysis was conducted by use of descriptive statistics. Additionally, inferential statistical analysis on the observations was carried out. Qualitative data were analyzed by use of content analysis. Tables, bar graphs, and pie charts were employed for data presentation. The analyzed data revealed that cost leadership, differentiation and focus strategies positively contributed to the colleges’ competitive advantage with cost advantage having the greatest effect. The study recommends that colleges and other institutions employ the application of porter’s generic strategies since they have proved to be effective in contributing to competitive advantage. Key Words:Competitive Advantage, Generic Strategies, Dynamic Capabilities, Medical Training College, Performance

Date: 2022
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