Examining the behavioral intentions of tourism destination communities:A critical approach to smart rural tourism information system

Johannes Johannes, Syahmardi Yacob and Johni Paul Karolus Pasaribu
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Johannes Johannes: Faculty of Economics and Business, Universitas Jambi, Indonesia
Syahmardi Yacob: Faculty of Economics and Business, Universitas Jambi, Indonesia
Johni Paul Karolus Pasaribu: Faculty of Business and Management Science, Universitas Dinamika Bansa, Jambi, Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 2, 329-335

Abstract: This study aims to explain the behavior of tourist destinations communities toward the Smart Rural Tourism Information System (SRTIS). It reveals through their intentional behavior where the technological environment mediates the relation with their behavior to deliver the information. For this reason, we surveyed selected tourism destinations, where the respondent represented by various communities’ group. The approach used Planned Behavior Theory to explain behavioral intention. Using the PLS application, we found that the technological environment affects the behavioral intention to convey tourist information. Furthermore, the intention to convey affects conveying information in SRTIS. The research results showed that various tourist destination communities are ready to share information in each destination. The technology environment supports it, communities cellular phone usage, as a mediation. So, encouraging communities to provide information in the system built will keep the destination sustainable. Hence, we suggest that the local government empower communities considered more to tourism resources and promote them. Key Words:smart tourist destination, technology environment, IoT, behavioral intention

Date: 2022
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