Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives

Joseph Owusu, Naeem Hayat, Peter Kwasi Oppong and Wilberforce Owusu-Ansah
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Joseph Owusu: Kwame Nkrumah University of Science and Technology
Naeem Hayat: Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Kelantan, Malaysia.
Peter Kwasi Oppong: Department of Marketing and Corporate Strategy, School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.
Wilberforce Owusu-Ansah: Department of Marketing and Corporate Strategy, School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 6, 86-97

Abstract: Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly, drawing on the theory of planned behavior (TPB), the present study argues that ENO impacts EIN, primarily explained by SOT and MIT. Using cross-sectional data gathered from university students in Ghana, a sub-Saharan African country, our findings reveal that ENO has both direct and indirect relationships with EIN. Thus, this relationship is mainly mediated when students build and develop social network ties (SOT) instead of gathering marketing intelligence (MIT). Key Words:Entrepreneurial orientation, entrepreneurial intention, market intelligence generation, social network ties and Ghana

Date: 2022
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