The influence of communication adequacy on resistance to change: Case study of selected dealership companies in the Durban metropolitan region

Nonye Chukwuma, Stanley Onwubu, Fulufhelon Netswera and Emem Anwana
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Nonye Chukwuma: Durban University of Technology, South Africa
Stanley Onwubu: Durban University of Technology, South Africa
Fulufhelon Netswera: Durban University of Technology, South Africa
Emem Anwana: Durban University of Technology, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 6, 98-109

Abstract: This study aims to assess the impact of communication adequacy on resistance to change at selected dealership companies in the Durban Metropolitan Region. Recent studies suggest that there could be various other factors that influence resistance including leadership skills, demographic factors and theoretical components of resistance to change. The study uses the non-random purposive sampling collected from 270 staff at selected dealership companies in the Durban Metropolitan Region using questionnaires administered to employees. The structural equation model was also applied in analyzing the data. The findings of the study show that there is a significant relationship between communication adequacy based on structure and channel efficiency in relation to resistance communication based on channel efficiency positively influencing resistance to change. The study further provides practical implications for the employees at the selected dealership companies to consider more strategic and appropriate communication tools. Key Words:Resistance to change, communication adequacy, communication structure, channel efficiency

Date: 2022
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