Optimization of sustainable batik business practice in Koperasi Anugerah Batik, Ciwaringin Village, Indonesia

Nadia Arfan, Nurrani Kusumawati and Adhi Rahmadi Nugraha
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Nadia Arfan: Craft and Tradition Research Group, Faculty of Art and Design Institut Teknologi Bandung, Bandung, Indonesia
Nurrani Kusumawati: Craft and Tradition Research Group, Faculty of Art and Design Institut Teknologi Bandung, Bandung, Indonesia
Adhi Rahmadi Nugraha: Craft and Tradition Research Group, Faculty of Art and Design Institut Teknologi Bandung, Bandung, Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 7, 35-46

Abstract: Sustainability has become a significant concern worldwide, and Indonesia is no exception. In Indonesia, the sustainable business practice has slowly arisen to conquer the global challenge. This paper highlights the need for a sustainable business model for the batik industry in Anugerah Batik Cooperative, Ciwaringin Village, Indonesia, by considering two factors, namely the utilization of natural dyeing in the batik process and the Covid-19 pandemic. Using a mix-method and business model canvas approach, the researchers interviewed nine owners of the sustainable batik industries and sent 109 questionnaires to the batik customers. The mix-method allowed the researchers to capture the existing business practice and gain insights from the batik customers' perception of sustainable batik products. A new perspective regarding the business model was developed by highlighting several building blocks, including value propositions, customer segments, customer relationships, essential resources, key activities, and revenue streams. Key Words:Batik Industry, Business Model Canvas, Co-op, Pandemic, Sustainable Business model

Date: 2022
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