The influence of internal marketing and organizational commitment on employee performance mediated by psychological capital

Henryawan Sigit and Muafi Muafi
Additional contact information
Henryawan Sigit: Master of Management Study Program, Business and Economics Faculty, Indonesian Islamic University, Yogyakarta, Indonesia
Muafi Muafi: Professor, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 8, 177-190

Abstract: This study examines and analyzes the influence of Internal Marketing and Organizational Commitment on Employee Performance mediated by Psychological Capital. The study is conducted on employees of a sugar factory (PT. Madubaru) located in Bantul, Yogyakarta, with a sample size of 60 respondents. Data analysis uses quantitative methods of Structural Equation Modeling (SEM). The results show that; (1) Internal Marketing and Organizational Commitment owned by the company have a positive and significant influence on the Psychological Capital of employees who work in a factory. (2) Psychological Capital of company employees positively and significantly influences employee performance in the factory. (3) Psychological Capital on factory employees partially mediate Internal Marketing and Organizational Commitment to Employee Performance working at PT Madubaru, Yogyakarta. Key Words:Internal Marketing, Organizational Commitment, Psychological Capital, Employee performance.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2179/1524 (application/pdf)
https://doi.org/10.20525/ijrbs.v11i8.2179 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:170-190

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().