Environmental concern in its role to mediate religiosity and green purchase intention to retail consumers, cafés, and restaurants

Sari Listyorini and Naili Farida
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Sari Listyorini: Universitas Diponegoro
Naili Farida: Business Administration Department, Diponegoro University, Jl. Prof. Sudarto, Tembalang, Kec. Tembalang, Semarang City, Central Java 50139, Indonesia.

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 8, 251-257

Abstract: Environmental awareness is essential to maintain the balance of ecosystems in the world. One of them is reducing the use of plastic bags in shopping, which can reduce plastic waste heaps. Environmental awareness relates to a person's religiosity, whereas religiosity is the belief to behave rightly and wrongly. Religiosity and environmental awareness also relate to the Green Purchase Intention because it contributes to consumers' increasing interest in not damaging the environment. This study aims to determine the influence of religiosity on environmental concern, the influence of religion on green purchase intention, and the influence of environmental concern on green purchase intention. This research was conducted with the criteria of respondents who have visited retail, cafes, and restaurants, who have campaigned against the green environment. This study was conducted in Central Java with 100 respondents using the WarpPls analysis tool. This research resulted in findings that (i) religiosity has a significant effect on Environmental Concern, (ii) Religiosity has a significant effect on Green Purchase Intention, and (iii) Environmental Concern has a significant effect on Green Purchase Intention. Retailers, cafes and restaurants need to pay more attention to the green environment component because high religiosity consumers have high green purchase intentions. Retailers, cafes and restaurants need to pay more attention to the green environment component because high religiosity consumers have high green purchase intentions. These components include increasing green products, green packaging, and green shopping bags. Key Words:Religiosity; Environmental Concern; Green Purchase Intention

Date: 2022
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