Exploring hybrid learning readiness and acceptance model using the extended TAM 3 and TPB approach: An empirical analysis

Muhammad Ainul Fahmi, Nenden Kostini and Wawas Bangun Tegar Sunaryo Putra
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Muhammad Ainul Fahmi: Universitas Padjadjaran, Bandung, Indonesia
Nenden Kostini: Universitas Padjadjaran, Bandung, Indonesia
Wawas Bangun Tegar Sunaryo Putra: LSPR Business & Communication Institute, Jakarta, Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 8, 321-334

Abstract: Several universities are experimenting with hybrid-based learning systems to enter a new era after the COVID-19 pandemic. This study explores the model of student readiness and acceptance of the hybrid learning system. For this reason, this study was designed to use Hierarchical Component Models to build a hybrid learning readiness construct and combine it with two other major theories, namely extended TAM 3 and TPB. Data were collected from several logistics business students who had participated in hybrid learning. The findings in this study will prove how the readiness model we built can increase student acceptance of using the hybrid learning system. Key Words: Hybrid Learning Readiness, TAM 3, TPB

Date: 2022
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