What drives consumers to purchase green innovation product? Empirical evidence from Indonesian consumers

Raharjito Rakhmad Dirgantara and Arif Hartono
Additional contact information
Raharjito Rakhmad Dirgantara: Master of Management, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Arif Hartono: Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 8, 376-386

Abstract: This study investigates the determinants of behavioral intention to purchase a green product, such as relative advantage, compatibility, ease of use, and visibility of the attitude and its effect on behavioral intentions. This study employed a quantitative research method. A purposive sampling method was used to collect the data. A total of 300 respondents were successfully managed. The proposed hypotheses are tested using structural equation modeling (SEM). The study finds that relative advantage, compatibility, ease of use, and visibility positively affect attitudes. Furthermore, the attitude has a positive influence on behavioral intentions. Key Words:Green Innovation Product, Behavioral Intention, Influencing Factors, Indonesia

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2198/1546 (application/pdf)
https://doi.org/10.20525/ijrbs.v11i8.2198 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:376-386

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().