Intermediaries’ role in urban fresh fruits and vegetables supply chain in Dar Es Salaam, Tanzania

Ibrahim Issa, Emmanuel Munishi and Kirumirah Mubarack
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Ibrahim Issa: College of Business Education
Emmanuel Munishi: College of Business Education
Kirumirah Mubarack: College of Business Education

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 8, 73-82

Abstract: The study examines the supply chain for fresh fruits and vegetables in cities. In particular, the study determines the functions of intermediaries in the supply chain for fresh fruits and vegetables in urban settings. The study is qualitative with an ethnographic design. The study involved a sample of 92 participants obtained purposively. Data are obtained using In-Depth Interviews (IDIs), document reviews and researchers’ observations. Findings demonstrate that intermediaries typically facilitate transportation services that involve the collection, packing and handling facility selection, and delivery of fruits and vegetables. Secondly, intermediaries provide efficient storage services for storing fruits and vegetables and education about proper storage practices. Thirdly, intermediaries have involved value addition and improvement of the quality of fruits and vegetables through sorting, grading, gathering, inspection, branding, and packing. Fourthly, they execute marketing services and facilitate information flow and exchange. It is presented that to enhance intermediaries’ roles, there is a need to improve the road infrastructure networks and control corruption among unethical police officers. There is a great need to strengthen electricity. This will facilitate a reliable power supply that will enhance the easy storage of fruits and vegetables. Farmers and intermediaries need more education on quality, and financial assistance. This will support the continuum of the fresh fruits and vegetable supply chain. Key Words:Intermediaries, fruits and vegetables, supply chain

Date: 2022
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