Product quality, reference group, convenience and its effect on the repurchase intentions of Janji Jiwa brand coffee

Devina Dalilati Prabarini, Sumiati and Margono Setiawan
Additional contact information
Devina Dalilati Prabarini: Management Department, Faculty of Economic and Business, University of Brawijaya, Jl. MT. Haryono No. 165, Malang, Indonesia.
Sumiati: Faculty of Economic and Business, University of Brawijaya, Jl. MT. Haryono No. 165, Malang, Indonesia.
Margono Setiawan: Faculty of Economic and Business, University of Brawijaya, Jl. MT. Haryono No. 165, Malang, Indonesia.

International Journal of Research in Business and Social Science (2147-4478), 2022, vol. 11, issue 8, 92-101

Abstract: Coffee is currently a part of people's lifestyles, so the coffee shop is one of the most promising businesses, especially among teenagers. This study uses product quality, reference group and convenience as exogenous variables that influence customers' repurchase intentions, with satisfaction as a mediation. The respondents in this study were millennial customers (Generations Z and Y) who buy Janji Jiwa brand coffee in the city of Surabaya, the determination of the number of samples in this study used a purposive sampling technique with a sample of 150 respondents. The method of collecting data is using a questionnaire; the data is analyzed using PLS-SEM. The results showed that product quality, reference group and convenience significantly affected customers' repurchase intentions. The product quality, reference group and convenience had a significant effect on satisfaction; satisfaction had a significant effect on repurchase intentions. Satisfaction can partially mediate the relationship between product quality, reference group, and convenience to customers' repurchase intentions. Key Words:Product Quality, Reference Group, Convenience, Satisfaction, Repurchase Intentions

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2043/1517 (application/pdf)
https://doi.org/10.20525/ijrbs.v11i8.2043 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:92-101

Access Statistics for this article

International Journal of Research in Business and Social Science (2147-4478) is currently edited by Prof.Dr.Umit Hacioglu

More articles in International Journal of Research in Business and Social Science (2147-4478) from Center for the Strategic Studies in Business and Finance Editorial Office,Baris Mah. Enver Adakan Cd. No: 5/8, Beylikduzu, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().