Assessment of the effect of resource allocation on digital transformation in the Zimbabwean life insurance industry

Douglas Chiguvi, Tafadzwa Zaranyika, Manuel Marozwa and Noel Zhou
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Douglas Chiguvi: Department of Entrepreneurship, BA ISAGO University, Gaborone, Botswana
Tafadzwa Zaranyika: Department of Entrepreneurship, BA ISAGO University, Gaborone, Botswana
Manuel Marozwa: Department of Entrepreneurship, BA ISAGO University, Gaborone, Botswana
Noel Zhou: Department of Entrepreneurship, BA ISAGO University, Gaborone, Botswana

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 1, 174-178

Abstract: The present study attempts to assess the effect of resource allocation on digital transformation in the Zimbabwean Life insurance industry. The study used a positivist research philosophy and a quantitative research approach. Data was collected using an email survey questionnaire from employees and management of four big Life insurance companies in Zimbabwe. The study findings revealed that resource allocation positively influenced digital transformation in the Zimbabwean Life insurance industry. The study recommends that managers in the Life insurance industry hire technologically proficient people to ensure digital transformation success and hire digital transformation consultants to help them with their digitalization process. Life insurance companies are urged to develop a digital transformation strategy. Future researchers are urged to look at other factors which affect digital transformation. Key Words:Digital transformation, Resource allocation, Digital technology, Life insurance, Insurance, Technology.

Date: 2023
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