The sustainability of township tourism SMMEs

Snenhlanhla Lerato Mokoena and Tatenda Freedom Liambo
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Snenhlanhla Lerato Mokoena: Master of Management Science in Administration and Information Management. Durban University of Technology. Durban, South Africa
Tatenda Freedom Liambo: Tatenda Freedom Liambo Lecturer, Department of Human Recourses Management. Durban University of Technology. Durban, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 1, 341-349

Abstract: Small, Medium, and Micro Enterprises (SMMEs) are the key players in the township tourism sector, which contributes substantially to the growth of the economy in South Africa. Township tourism SMMEs are critical to uplifting the rural and township economies. However, they remain marginalized and continue to struggle to be sustainable. The following paper explains how much township tourism SMMEs use to stay sustainable. The paper aims to identify SMMEs involved in township tourism. The paper also aims to establish factors influencing the sustainability of township tourism SMMEs. In addition, the paper also aims to determine the competitive strategy for the sustainability of township tourism SMMEs. The study adopted a positivist research paradigm through a quantitative approach and a survey research design. As a result of having no reliable available sampling frame, a non-probability sampling strategy was adopted, and relevant data was generated through questionnaires. The data was gathered from 61 owners or managers of township tourism SMMEs, in uMlazi, Durban. This paper’s findings revealed that the most influential factors affecting the sustainability of township tourism SMMEs were a lack of funding, strong business competition, and poor business location. The study's findings revealed that only a few entrepreneurs applied a competitive strategy to their businesses. From the data analyzed, relevant recommendations and conclusions were also drawn Key Words:Business Sustainability, Township Tourism/ Economy, Small Medium, and Micro Enterprises

Date: 2023
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