The presentation of South African politicians in The Times newspaper column “On the Contraryâ€: 2012-2017

Witness Roya and Sandiso Ngcobo
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Witness Roya: Mangosuthu University of Technology
Sandiso Ngcobo: Professor, Department of Communication, Mangosuthu University of Technology, South Africa

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 2, 310-319

Abstract: This paper examined South African politicians' (re)presentation in Tony Leon’s regular column, On the contrary, which appeared in The Times newspaper from 2012 to 2017. This period in South African politics is made interesting by the fact that it coincides with the time when there was mounting pressure for the then president, Jacob Zuma, of the ruling party, the African National Congress (ANC), to step down, especially between 7 January 2015 and 21 March 2017. Tony Leon, who also once served as a councilor for the Democratic Party (DA), one of the major opposition parties in South Africa is the columnist who at the time authors the on the contrary column. This creates interesting research on how the columnist and the newspaper are able or not to maintain ethical journalism. In conducting the study, this article employs the framing theory and critical discourse analysis (CDA) as research tools to assess the columnists’ objectivity and bias in his depiction of the then president and several prominent politicians during the examined period. Data analysis constitutes six newspaper articles which were purposively selected to obtain a representative sample. The results indicated that these articles were well-researched in respect of the information they presented. At the same time, biased tendencies were noted in favor of the political party aligned to the columnist. Key Words:bias, critical discourse analysis, depiction, ethics, framing theory

Date: 2023
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