Determinants of interest to join Generation Z in non-profit organizations: Mediation Model

Farid Sauqi, Pardiman and Supriyanto
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Farid Sauqi: Islamic University of Malang
Pardiman: Islamic University of Malang
Supriyanto: Islamic University of Malang

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 3, 186-195

Abstract: This study aims to analyze the role of leadership in moderating the influence of organizational image and religiosity on interest in joining. The sample was GP Ansor cadres, Pasuruan Regency, totaling 156 respondents, namely the Z generation. Questionnaires were distributed via Google form as direct data collection from respondents. Then the data were analyzed using structural equation modeling partial least squares (SEM-PLS), which was then used to answer the research hypothesis. The results of the study show that organizational and leadership image can directly increase interest in joining. However, religiosity did not succeed in increasing interest in joining. Furthermore, leadership failed to moderate the effect of organizational image and religiosity on interest in joining cadres. Key Words:Organizational Image; Religiosity; Leadership; Interest to Join

Date: 2023
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