Exploring the predictive factors of gen Z readiness for entrepreneurship

Lydiawati Soelaiman, Frangky Selamat and Ida Puspitowati
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Lydiawati Soelaiman: Universitas Tarumanagara
Frangky Selamat: Universitas Tarumanagara
Ida Puspitowati: Universitas Tarumanagara

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 5, 10-16

Abstract: As one of the essential elements of the country's current economic development, Indonesia's government still supports entrepreneurial endeavors. Young entrepreneurs can only be developed with the help of universities. Students' entrepreneurial attitudes are anticipated to be shaped through the practical entrepreneurship program. As a foundation for student preparation to engage in entrepreneurial activity, this study investigates entrepreneurial intention. Students' entrepreneurial intents in Jakarta will be compared to three factors, including attitudes, subjective norms, and perceived behavioral control, that are based on the Theory Planned of Behavior. Purposive sampling was used to sample 120 students. Through the use of partial least squares structural equation modeling (PLS-SEM), variance-based SEM was employed to analyze the data. All variables are reliable and legitimate, according to the test results. The study's key conclusions show that while subjective norms have a minimal impact on entrepreneurial intention, attitude and perceived behavioral control have a positive and considerable impact. Entrepreneurial intent is also recognized to have a favorable and significant impact on readiness to launch a firm. The study's findings could be incorporated into entrepreneurship curricula at colleges to help the government's attempts to accomplish development objectives through entrepreneurial endeavors. Key Words: entrepreneurial intention, entrepreneurial readiness, Theory planned of behaviour, attitude, subjective norm, perceived behavioral control

Date: 2023
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